From the very beginning, I knew that economics and business strategy would be my path. After earning my Master’s degree in Economics from UCLA, I embarked on a career that took me across 30 countries, working with both large corporations and emerging businesses.

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My ability to analyze market trends, optimize pricing strategies, and develop commercial conditions quickly positioned me as a trusted consultant for retailers and suppliers worldwide. Over the years, I have led transformative initiatives, helping businesses streamline operations, enhance brand positioning, and implement omnichannel marketing strategies. My expertise in route-to-market strategies and channel management has been instrumental in shaping the success of numerous organizations.

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Beyond consulting, I am a respected professor and speaker, sharing my knowledge with industry leaders, students, and professionals eager to refine their approach to sales, marketing, and business growth. My ability to communicate complex ideas with clarity and impact has made me a sought-after voice in the retail sector.

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Despite my demanding career, I remain deeply committed to personal development and discipline. As an Olympic-level swimmer, I understand the importance of resilience, precision, and continuous improvement—values that seamlessly translate into my professional life.

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Today, I stand as a visionary leader, helping businesses navigate challenges, seize opportunities, and achieve sustainable success. My story is one of expertise, innovation, and an unwavering commitment to excellence.